During my morning routine, somewhere in between my endless TwitterFox TechCrunch messages and RSS feeds, I discovered a real commonality in the way PR firms are transforming their traditional "behind the curtains" outreach.  It seems that PR, now more than ever, is much more capable and influential than simply writing drivel press releases to contacts generated by media databases. 

 

No, it can't be true can it? Are PR firms putting the "public" back into public relations?  Well, sort of.  On the web, you are what you publish!