It has been about a week since my last post, so I thought it would be appropriate to write about the importance of setting the right expectations. But what is the right expectation? Different people certainly have different expectations in different situations.  I find that many of us are guilty of OVERPROMISING and UNDERDELIVERING, let's be honest here, even though we are told to ensure the contrary.

Some of us may not think so, but it is very easy to overpromise.  Shading the truth a little

The general answer to that question is no. I highly recommend arriving at an agreement to pay agencies for their pitches whenever possible if they're going to be providing consultations, storyboards, mock ups, etc. However, if a client is basing their choice simply on your portfolio then I don't see the need but if there are new ideas coming to the table, they should be compensated for the effort assuming you've agreed on the process beforehand.

The core issue here is respect. When you

During my morning routine, somewhere in between my endless TwitterFox TechCrunch messages and RSS feeds, I discovered a real commonality in the way PR firms are transforming their traditional "behind the curtains" outreach.  It seems that PR, now more than ever, is much more capable and influential than simply writing drivel press releases to contacts generated by media databases. 

 

No, it can't be true can it? Are PR firms putting the "public" back into public relations?  Well, sort of.  On the web, you are what you publish!

Sitting in the board room I gaze up and find our favorite Blackberry groundhogs with their heads buried deep waiting anxiously for that next email to hit their inbox. However, today isn't the typical Thursday afternoon - something different, actually, something quite interesting is taking place (almost transcendent if you will).